Digital Marketers absolutely love acronyms and jargon. For someone who is trying to launch their business and use digital marketing strategies reading articles that talk about things like CPC, CMC, CPV it can be very daunting and hard to follow, especially if your background is not in marketing already.
Luckily, I have written this “Jargon cheat sheet” so you can better understand exactly what different terms in digital marketing mean. It is not all encompassing, but it certainly will cover the majority of terms you come across. If you would like anything further explained or feel something needs to be added please feel free to contact us.
Advertising:
CPC- Cost Per Click
CMC- cost per 1000 clicks
CPV- Cost per video watch
CPA- cost per acquisition
CPL- cost per lead
CPE- cost per engagement
SEM- search engine marketing
SMM- social media marketing
Conversions- When a customer completes a purchase or desired action such as filling out a contact form this is called a “conversion”.
Lead Generation- Differently to conversions, lead generation is how you attract someone to visit your website. A lead is a website visitor, a converter is someone who carries out a transaction.
Copywrite- Not what you think it is, in the digital ad world a copywrite is the descriptions you use in creating an advert. This term is also known as an ad copy. It usually involves using keywords and sales terms to either generate leads, build brand awareness or encourage conversions.
Websites:
SEO- search engine optimisation
Bounce Rate- measured in either quantities or percentages, this reflects the number of people who visit your website and leave without checking out your products or services.
Funnels- The journey, or click route that customers go through from first finding out about your website to finishing a transaction or submitting a form.
CTR- click through rate
B2B- business to business
B2C- business to customer
On Page- This refers to changes you can make on your website that affect the SEO ranking which google gives your site.
Off Page- This refers to any activity that involves your website without being on the site itself that affects your SEO ranking. This can be mentions on social media, in articles or links from other websites and pages.
Front end- This term refers to the customer facing end of your website, it is what you see when you browse someones website
Back End- This refers to the code, plug-ins, forms and site dynamics that exist behind the scenes on a website, it is where a website designer and site admin can manage the front end of a website.
Analytics
KPI- Key performance indicators
Sitemaps- A back end “map” or layout in a specific file type that google and other search engines use to determine the usability of your website.
Web Crawlers- Not to be confused with cookies or viruses, a web crawler is a “bot” or small bit of code that navigates your website and places it onto search engines according to where it thinks they fit in the search engines rankings.
Hopefully this helps clear up a few things you might come across, if there are any more things you would like to see added or need further explanation please feel free to contact me or comment below.